“Content is king.” Similar to cash in the real world, content is what drives the all online activity. Content is what drives people to use certain websites and what makes websites popular and useful in the first place. Over and over again, it is the number one success factor you will have to master if you want to be good at SEO Singapore. Get your a solid content foundation and you will have the building blocks of a successful SEO campaign.
When most SEOs think of content, they think of SEO articles. The kind people would cringe when they read it. It is often spun, unreadable and provides little value to users. We want to set things straight and say that good content could be anything. For Facebook, content is the activity feed of your friends. For Airbnb it is able to find listings of places you would like to stay. Anything that will give your users value and a reason to stay longer on your site will be good quality content.
Quality of Content
The most important question you should be asking yourself as an SEO is whether you are producing good quality content. Pretend you are your target audience and visit your site. Is your site useful to you? Does it help you solve your problems. Does it provide you with a reason to stay and make a purchase?
These are one of many questions you should always ask yourself when you are designing the content on your website. As said before, do not fall into the trap of creating content only for the sake of search engines. It may produce results in the short term, but search engines are getting smarter. They are able to tell websites which engage their users and websites that don’t.
To provide real value to your content, you should carry out proper research on your niche before you start writing your epic content. It is perhaps the most important aspect of SEO. There are a variety of tools at your disposal which you can use to carry out keyword research. One such tool is the Google Adwords Keyword Planner. It is free and you can find keywords people are searching for in your niche.
The main idea here is to create content around those keywords. Since people are already looking for those keywords, you can structure your content to solve the problem of the person looking for that keyword. Here are some questions you can ask when you find good keyworsd with high searches:
- Is the person looking for information?
- Is the person looking to buy something?
- Is there something you can do to solve the problem of the searcher
For example, a page about “rental cars in Singapore” should not be lengthy article about rental cars. It is obvious that the person is looking to rent a car in Singapore. What you should do it to make a page for that person to find rental cars in a easy and succinct way.
Use of Keywords
Provided that you did your keyword research, you should also try to use those keywords in your content. Noe before we teach you how to do it. IN the past people have people abused this method and try to mention the keyword in their page as much as they can. This practice is known as keyword stuffing. It is something which is frowned upon by search engines and should be avoided at all costs.
What we advice is to use your keywords as natural as possible. If your content structured around the keyword, make it obvious. Place it in the H1 tag in the page. Not only does it help your users, it will also let search engines know what your page is about. Just use common search and it should be fine.